Joyce Colfs / Freelance model and fashion shows / Actress and model in advertising campaign for NMBS/SNCB
For an NMBS advertising campaign, I portrayed the role of a mother as an actress and model. Together with two children, I radiated diversity and warmth in this message, both online and offline. My southern look and distinctive curls added a unique and recognizable touch to the campaign.
The NMBS advertising campaign brought a heartfelt family story to life, in which I portrayed the role of a mother as an actress and model. Together with two children, I formed a relatable and diverse family, perfectly suited to NMBS’s broad audience. This message was shared across multiple channels, both online and offline.
My southern appearance and natural curls contributed to the visual strength of the campaign and enhanced its inclusive character. During the shoot, the focus was on conveying warmth and authenticity, essential to reaching the right emotion with the audience.
You can contact me for a catwalk, advertising campaign, or editorial photoshoot for your portfolio, social media, or webshop campaign.
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