Modelling for Oxfam

For Oxfam’s spring campaign on clothing reuse, I worked as a model in a campaign promoting second-hand fashion. The videos were featured on social media, the website, and in stores, with worn clothing at the centre of the message.

Modelling for Oxfam – message through video

I appeared in video clips that gave worn clothing a fresh spotlight. The campaign centred around sustainable modelling for Oxfam, with the message “Give your clothes eternal life”.
The style was honest and down-to-earth. As a model, I was present but not dominant – in line with the idea that second-hand fashion has just as much value. The videos appeared online, in-store and across Oxfam’s own media.

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