Joyce Colfs / Freelance model and fashion shows / TV commercial actress and model for JBC
As a TV commercial actress and model, I appeared in a television spot for JBC’s kids collection. The focus was on childrenswear, but the campaign subtly highlighted that JBC offers clothing for the entire family. The atmosphere was warm, spontaneous, and relatable – just like the slogan: “Mee met elke familie” (Together with every family).
In de tv-spot van JBC stond de kindercollectie centraal, maar de campagne toonde ook duidelijk dat het merk er is voor het hele gezin. Als tvspot actrice en model was ik te zien in een rol die perfect aansloot bij die boodschap.
In JBC’s TV spot, the focus was clearly on the kids’ collection, but the campaign also showed that the brand is there for the whole family. As a TV commercial actress and model, I had a role that aligned perfectly with that message.
This assignment shows that I’m available for campaigns that naturally include different generations on screen, without needing to spell it out. Sometimes, it’s all about being present in a way that feels authentic.
You can contact me for a catwalk, advertising campaign, or editorial photoshoot for your portfolio, social media, or webshop campaign.